We must admit: Building our website has nothing to do with his actual existence. If a webpage is in a server free of visitors, it is merely as a car without its engine inside.
But visitors are not the issue either. Eventually, we want to earn from settling out business online. And the way to do it pass through conversions and leads.
A smart marketing agency for a website of a certain business must fulfill search engine optimization, known to us as SEO.
There are two paths to optimize searches among internet users who are suitable for you. Success would make them reveal your activity and spread the word. The first one is an organic one.
It is based on a qualified content which users might fully read without leave and go to your website which will appear as a link in the paragraphs.
The other path is based on sponsored promotion, being funded by the business owner. It includes ads in Facebook, Google & Taboola with campaigns that can help people to reach your activity.
Content writing & links Building
The organic path to one’s site optimization in Google search engine is based on his content.
When writing a content, not only it should be interesting.
It must contain key words what can make it appear in searches. The relevant words would lead the users into the article, and from there, to the website.
Keywords in Google search has nothing to do with keywords for the links inside an article. Sometimes they correspond, but it is not an absolute rule.
To find the perfect keywords for browser searches, Google let marketing agencies check trends. In Google, one can check in Google Trends some different professional terms from the business owner’s field. It can be checked globally, by continents and areas, nationwide or within a city or a region.
The article must be based on keywords being built from Google Trends and Google Keywords Planner and must be written correctly by a content specialist.
Keywords research and links creation
There are 3 main paths to build the keywords: The first one is simply to mention the promoted professional term.
The second one is to add a location into it.
For example, “Barbershop” vs. “Barbershop in New York City”.
The third one lets you add a character into a keyword.
For example, “Barbershop price”.
Using this keyword is meant to interest users who want to buy the service.
It connects 2 sentences, one is through with the word Barbershop and the other commences with the word Price without a dot, a comma, or a dash.
The dedicated user does not want to read the article.
He already knows what he is looking for and he would search the phrase “Barbershop Price” to receive information about it. Another way of characterizing your keyword is by using other forms of expression. One can call his shop “Barbershop” or “Hair design institute”.
In the article itself, one can stem on the pure keywords to create links or to user a short phrase that includes them.
Sponsored search optimization
In the sponsored search optimization, ads will attract internet users to one’s website like a magnet. The business owner pays for every click on an add.
The ad is well targeted to the internet users who are interest in the activity. Smart optimization tools can find the propriate people to receive those ads, with the highest rate they would click them.
Ads can be set in Google AdWords, Facebook Ads and Taboola Ads.
Google AdWords ads
In Google AdWords, the ad would be shown to the user when he makes searches or watch relevant content in YouTube.
The ad is to be optimized in the preparation phase to determine the crowds which will receive it.
Google lets marketing agencies to easily optimize the ads so they will be shown in the right places to the right users.
Facebook Ads optimization
Optimizing one’s firm through Facebook Ads brings activity from Facebook to his website. The best way to determine the optimization of an ad in Facebook is by using the “Lookalike” method or by a pixel. The Lookalike method can track one’s Facebook business page and create crowds who are similar to its followers. A pixel makes it even sharper, because it tracks users who are on the website right now and leads them to one’s ads later. If they open Facebook again within a couple of days, the ad will pop up again, reminding them they interested in the activity in the past.
Taboola Ads optimization
Taboola is a tool for pure business activity letting one create ads and promotions. Like Facebook, Taboola also has a pixel that can be implemented in a website.
The benefit of Taboola is that it promotes one’s activity in Google.
Not only it helps exposing it to the relevant crowds, it declares your content as a recommended one in comparison to the competitors.
For example, if an ad was created in Taboola leading the user into a full YouTube video, this video will be shown in searches as a “Recommended for you” one.
It is to mention that Taboola is based on sophisticated machine learning methods, and only if the video is actually recommended by its content, it will be distributed with a “Recommended for you” depiction.
Marketing in the net – important tips
If marketing agencies aim to let their customers succeed in their net activities, they must use all optimization resources instead of turning into specific ones.
They must combine organic content-based SEO with ads in Google, Facebook and Taboola.
In this way, the business will gain its bank of crowds from outside and preserve them later with a qualified and an interesting content.
The methods marketing agencies can use to fulfill promotions for their customers are many. Some of them commence with payable ads to create the crowd, and then base it on content, while others commence with the qualified content in the website and in blogs and forums, so they can bring the crowds with ads later.
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